182% ROI increase in 3 months from Google Ads

Achieving results from paid ads is tough, competition is fierce and costs keep rising. But with the right full-funnel approach, the payoff can be huge. For one FMCG client, we achieved a 182% ROI increase in just 3 months by optimising every stage of the customer funnel.

Most advertisers only chase conversions. We built campaigns for each stage:

Awareness: YouTube, Discovery, Broad Match Search

Consideration: Competitor + In-Market Audiences

Conversion: Branded + Remarketing campaigns

📈 The Results

✅ 182% higher ROI
✅ 41% lower CPA
✅ 28% higher CTR
✅ 3x higher retargeting conversions

Remember, great Google Ads performance isn’t always about spending more, it’s about structure, strategy, and smart optimisations.

Do you want similar results? Let’s chat!