182% ROI increase in 3 months from Google Ads
We increased Google Ads ROI by 182% in just 3 months using a full-funnel strategy. By restructuring campaigns, leveraging Smart Bidding, and aligning landing pages with each stage of the customer journey, we turned ad spend into scalable, measurable growth.
Lowered B2B CPL by 69% improving cost efficiency and lead quality.
We reduced B2B cost per lead by 69% while improving lead quality and overall cost efficiency. By refining audience targeting, restructuring campaigns around intent, and optimizing the conversion path, we turned underperforming ad spend into high-value business opportunities.
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Utilised A/b testing that lifted conversion rate by 3.37%
A/B test helped our agency lift a B2B client’s conversion rate by 3.37%, by optimising CTA placement and messaging, we not only improved performance but sparked a company-wide shift toward data-driven experimentation.