Increased conversion rate by 3.37%

Our client’s funnel looked solid on paper, strong traffic, good engagement, but conversions at the bottom were flat. Leadership wanted proof that conversion optimisation could improve their YTD figures. We focused on one high traffic demo landing page, the main revenue driver.

After reviewing user recordings and heatmaps, two clear friction points stood out:

👉The main CTA was buried below the fold

👉The copy was vague. E.g. “Submit” instead of a value driven message

By rectifying these on page user experience issues we were able to achieve the following. 

✅ 3.37% increase in conversion rate
✅ Mid five-figure annual revenue gain
✅ 12× ROI on the cost of the test

That 3.37% lift may sound small, but for a product with a high contract value, it meant thousands in extra revenue every month. CRO isn’t about overhauling everything, it’s about identifying friction, testing smartly, and proving impact with data.

Want to unlock more revenue from your existing traffic? Let’s chat.