182% ROI increase in 3 months from Google Ads
Achieving results from paid ads is tough, competition is fierce and costs keep rising. But with the right full-funnel approach, the payoff can be huge. For one FMCG client, we achieved a 182% ROI increase in just 3 months by optimising every stage of the customer funnel.
Decreased cost per lead by 71% in 90 days
In B2B marketing, lowering your cost per lead often means lower quality leads. But what if you could have both? That’s exactly what we achieved. A 71% drop in CPL while improving both lead quality and conversion efficiency.
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Increased conversion rate by 3.37%
Our client’s funnel looked solid on paper, strong traffic, good engagement, but conversions at the bottom were flat. Leadership wanted proof that conversion optimisation could improve their YTD figures. We focused on one high traffic demo landing page, the main revenue driver.